The challenge
The business needed a clearer view of which marketing activity was generating genuine moving enquiries and bookings, while improving the journey from search to quote.
The connected strategy
Campaigns were organised around commercial moving intent, local service relevance and stronger negative-keyword control. Landing-page forms, call actions and reporting were aligned with the sales process so enquiries could be reviewed by quality—not just volume.
The outcome
The reporting period recorded 119 enquiries and 45 conversions to booked work. The business also reported approximately AU$68,000 in revenue across a six-month period.
Results are project-specific. Past performance is not a guarantee of future outcomes.