SEO and Google Ads are not enemies. They solve different timing problems.
When Google Ads is better first
If you need leads soon, ads can create fast visibility.
When SEO is better first
If you want compounding visibility and can invest in longer-term growth, SEO builds a stronger owned presence over time.
Best case: both together
Ads can test messaging quickly. SEO can then expand the most useful themes into long-term content and service page growth.