Local service Google Ads should begin with intent. Separate high-intent keywords from research keywords, use tight ad groups, add negative keywords weekly and track calls and forms properly. A strong landing page matters as much as the campaign because users need trust, speed and a clear reason to contact you now.
Google Ads • 5 min
How to Structure Google Ads for Local Service Leads
A simple campaign structure for calls, forms and qualified leads without wasting budget on low-intent searches.